Improving location capture accuracy
Improved usability & user's conscious decision making essentially leading to lower CAC and better business.
Improving user's understanding of the process
Building trust and confidence by helping users visualise selling car experience
Setting up framework for (Sell) homepage
Convincing more users to proceed to sell online & constructing cms friendly designs for highly iterative experience
Defining a CMS framework for pricing screen with 3D renders
Improving aesthetics and managing more experiments easily
Reducing drop offs to widen the lead creation funnel
Why did the user drop? What seems to be problem? Why did the user deviate from the path. How did I fix it? Quite an interesting story
Optimised slot booking experience & boosting early slot adoption
Convincing the users to book slots earlier.
Ramping up design culture at Cars24
Organising meet-ups, guest sessions & team building activities. Came up with unified team avatars coz why not?
Bespoke experience for repeat users
Reducing duplicate lead creation & saving user's efforts
DM for walkthrough
Setting up design framework for AI chatbot
Making the chat more conversational and legible using visual anchors
DM for walkthrough
